The wellness world moved fast this year, but not every trend was just hype. Some stayed because people actually felt the difference: better sleep, more energy, calmer moods, and visible results.

Collagen, magnesium, ashwagandha, creatine, and natural oils didn’t become popular by accident. They earned their place in daily routines thanks to science-backed benefits and formats that fit real life.

At Nature’s Discount, we look beyond trends and focus on what truly works. Keep reading to discover which wellness essentials are actually worth adding to your routine.

I. Why did collagen explode this year? 

II. Why are people using magnesium to help with sleep?

III. Ashwagandha for stress. Who should consider it?

IV. Creatine went mainstream, but is it only for athletes now?

V. Natural oils trending for hair and skin care

VI. Trends that are likely to stick and what to watch next year

VII. FAQs about this year’s top trends

One thing became clear this year: people want wellness solutions they can feel and see. collagen for beauty-from-within, magnesium for relaxation, ashwagandha for stress management, creatine for energy, and oils for nourishing skin and hair.

But why these in particular? We tell you in the next sections.

I. Why did collagen explode this year?

Collagen stayed at the top because people noticed visible changes in skin, hair, and joint comfort when using high-quality formulas consistently.

It also gained momentum due to better flavors, multi-source blends, and research suggesting support for skin elasticity and joint recovery. The shift toward “beauty + wellness” products also helped bring collagen into the mainstream.

An example of a high quality collagen supplement is Ancient Nutrition Multi Collagen Protein, a flavorful, multi-collagen blend designed for people who want to support skin firmness, hair thickness, and joint comfort from the inside out.

II. Why are people using magnesium to help with sleep?

Magnesium surged in popularity for one simple reason:  people wanted a gentle, natural way to support relaxation, sleep quality, and mood.

Magnesium Glycinate became one of the most-searched forms thanks to its good tolerance and calm-promoting reputation. It’s widely used in nighttime routines and “unwind” rituals.

Nature’s Discount has the perfect magnesium for many: Trace Minerals Magnesium Glycinate. A high-absorption formula that supports nerve function, a calm mind, and mental clarity.

III. Ashwagandha for stress. Who should consider it?

It is helpful for people dealing with chronic stress who need consistent lifestyle support.

Try the Triple-Source Magnesium + Ashwagandha. A hybrid formula that blends magnesium’s calming benefits with adaptogenic support to reduce the negative impact that stress has on the body and mind.

IV. Creatine went mainstream, but is it only for athletes now?

Not anymore. Creatine officially moved beyond the gym and into everyday wellness routines. People now use it for strength, energy, recovery, and even cognitive support.

This year, wellness creators and health educators popularized creatine as a daily vitality ingredient, not just an athletic booster. Formats evolved too: flavored powders, capsules, and faster-absorbing forms.

ON-CRĒT® Creatine HCl Powder:  A patented creatine HCl that’s easy on the stomach and ideal for everyday users. Ideal to build muscle and energize your cells.

If you want a deeper dive into creatine benefits, check out Creatine for Better Living: A Key Supplement for Strength and Mental Energy.

V. Natural oils trending for hair and skin care

Natural oils are gaining popularity because consumers are seeking gentle, effective ways to nourish skin and hair without harsh chemicals.

From daily moisturizing routines to targeted treatments for hair growth, these oils offer a convenient, natural approach to beauty and wellness.

Here are two standout options worth exploring to nourish your skin and hair:

Cliganic Organic Jojoba Oil: Deeply hydrates and nourishes skin without blocking pores. Ideal for maintaining the skin’s softness and elasticity.

Castor Oil Nourishing Treatment: Promotes soft body, healthy hair, and enhances brow and lash growth, supporting natural beauty routines.

For readers who want to explore more ways to enhance their natural beauty, check out Glow with Confidence: Supplements That Bring Out Your Natural Beauty

V. Trends that are likely to stick and what to watch next year

Expect 2026 to be even more intentional, with products that support real daily life.

VI. FAQs about this year’s top trends

  1. Is collagen actually effective for skin and joints?

Yes, it improves skin appearance, hair thickness, and joint comfort when using high-quality products consistently.

  1. Why natural supplements and oils over synthetic options?

Natural products continue to trend because many consumers prefer ingredients that come directly from whole-food or botanical sources. They’re often gentler, easier to tolerate, and fit well into clean-label lifestyles.

  1. Why are people shifting toward natural wellness products this year?

Consumers want simpler routines, cleaner ingredients, and products backed by real-world results. 

  1. Which magnesium form is best for sleep?

Magnesium glycinate is the form most associated with calm and better sleep routines, which is why it was heavily searched and widely recommended this year.

  1. Do these trending supplements actually work for everyone?

Each supplement supports different wellness goals, so effectiveness varies by person. The key is choosing targeted, high-quality formulas from trusted stores such as Nature’s Discount.

  1. Where can I buy high-quality supplements and natural oils?

You can find all these trending wellness essentials at Nature’s Discount stores in Aruba, Bonaire, and Curaçao, and on their online shop.

Wellness trends may come and go, but choosing what truly works for you will always be the smartest move.

This year made one thing clear: wellness trends are moving toward cleaner, smarter, and more intentional choices. Nature’s Discount is right there with you, helping you stay informed, inspired, and one step ahead.

*Products may vary per island.